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Today’s headlines

Macy’s relies on SMS to drive Labor Day sales

Macy’s is encouraging consumers to shop the latest trends and products during its Labor Day sale through a new SMS initiative.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Fairmont Hotels enhances foursquare check-ins with location-based offers

Fairmont Hotels is leveraging foursquare to send location-based promotions to customers who check-in at one of its locations.

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Walgreens drives prescription refill app downloads via mobile ads

Walgreens is making mobile a big priority with a new advertising campaign that encourages downloads of its iPhone application.

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25pc of moms use smartphones to find coupons and discounts: study

Moms are increasingly using their smartphones to not only shop but also research, according to a new study from the Interactive Advertising Bureau and Meredith Corp.

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Swarovski expands on-the-go offerings via mobile-exclusive Elements magazine – Luxury Daily

Today in luxury marketing – Swarovski expands on-the-go offerings via mobile-exclusive Elements magazine; Saks calls attention to revamped shoe floor via all-encompassing digital efforts.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Mobile spells effective and affordable opportunity for SMBs

If nearly three out of four people look at mobile ads as some sort of personal invitation, it means that the market is rife with opportunity. But why should the brand advertisers have all the fun?

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Mobile Commerce Daily will not publish Monday, Sept. 3

Mobile Commerce Daily will not publish on Monday, Sept. 3, in observance of Labor Day. Enjoy the holiday weekend!

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