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Today’s headlines


Content
Is mobile ordering just a fad or a restaurant essential?

With an increase in smartphone ownership and applications, mobile ordering is quickly carving a spot in the industry. But are consumers really on board with the trend?

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Applications
Alaska Airlines introduces new mobile features to boost travel experience

Alaska Airlines is letting travelers access boarding passes, check-in to flights and view other information via added features to its iPhone application.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Michaels, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Meredith

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.

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Applications
University Co-op enhances mobile shopping experience via mobile app

The University Co-op has rolled out an iPhone application that enhances the mobile shopping experience for University of Texas students, fans and faculty.

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Payments
Boku, BlueVia deal brings in-app purchasing to 295M Telefonica subscribers

BlueVia is partnering with micropayment platform Boku to let developers incorporate in-application payments.

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Advertising
Robb Report targets affluent jetsetters with private aviation supplement – Luxury Daily

Luxury Daily today – Robb Report targets affluent jetsetters with private aviation supplement; Gucci first to break Condé Nast social sidekick Web tool.

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Columns
Drivers of mobile geo-targeting

Despite the many obvious benefits and the significant interest it has generated, geo-targeting has yet to truly take off.

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