How secure are mobile payments?
By Dan Butcher
While mobile payments are convenient, consumers could be at risk when mistakes are made by merchants and processors or as a result of fraud.
OfficeMax ingratiates loyalty members with mobile rewards
By Giselle Tsirulnik
Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.
Target takes weekly newspaper ad mobile
By Kaitlyn Bonneville
Mass merchandiser Target has taken its My TargetWeekly ad mobile, making it available via its mobile Web site, SMS program and iPhone, iPod touch and iPad applications.
Best Buy reaches Canadian customers via dedicated app
By Rimma Kats
Best Buy is letting Canadians access products, view deals and buy items from its entire catalog via any Apple mobile device.
Pepsi to keynote holiday Mobile Marketing Summit Sept. 2
By Staff reports
How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
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