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Today’s headlines


Marketing
McDonald’s taps augmented reality, mobile check-ins for Smurfs promotion

Fast Food giant McDonald’s is increasing Happy Meal sales by using mobile to engage consumers of all ages via a worldwide Smurfs campaign that includes augmented reality and mobile check-ins.

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Applications
Amazon lets consumers shop produce via Android app

Amazon is letting consumers in the Seattle market shop for fresh product and get it delivered to their home via a new Android application.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Barclaycard and Ogilvy. Mobile Marketer is the host.

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Applications
Fandango expands mobile offerings to Windows platform

In an effort to reach its audience on every platform, entertainment destination Fandango is letting consumers pay for movie tickets on their Windows devices.

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Multichannel retail support
Cabela’s enhances shopping experience via in-app purchasing, bar code scanning

Cabela’s new branded iPhone and Android apps enhance the shopping experience with in-app purchasing and the ability to scan items in store.

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Advertising
10 best-practice SMS tips for luxury marketers – Luxury Daily

Luxury Daily today – 10 best-practice SMS tips for luxury marketers; Gucci increases digital presence with Tumblr, updated mobile app.

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Columns
Creating mobile opportunities within email marketing

Here are three ways that marketers can create mobile opportunities within their email marketing programs.

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