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Today’s headlines

7-Eleven expands Belly loyalty program in US, Canada after trial

Convenience-store chain 7-Eleven is expanding its use of Belly’s mobile loyalty program to more than 2,000 locations throughout the United States and Canada following a successful trial of the program.

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Peer-to-peer shopping apps: Which one will survive?

Numerous mobile applications have emerged enabling users to buy and sell fashions but not all are likely to survive.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Software and technology
State Farm claims app adds object recognition for simple submission

Auto insurance company State Farm’s Pocket Agent mobile application now has object recognition technology, allowing users to take photos rather than keying in information, such as the make and model of the vehicles involved in a claim.

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Software and technology
La Cage boosts customer satisfaction via mobile order-taking technology

Canadian restaurant chain La Cage is increasing customers’ satisfaction by allowing orders to be received instantly as well as food and drinks to be delivered faster, using Motorola’s mobile order-taking technology.

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Social analytics improve, paving way for bigger marketing budgets – Mobile Marketer

Mobile Marketer today – Social analytics improve, paving way for bigger marketing budgets; Toyota leverages mobile to target in-market local car shoppers.

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Miu Miu evokes human emotion through unconventional messaging app – Luxury Daily

Luxury Daily today – Miu Miu evokes human emotion through unconventional messaging app; Bergdorf Goodman teams with Maserati for branded fashion photo shoot.

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Brands are missing a mobile opportunity with seniors

Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.

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Mobile Commerce Daily will not publish Monday, Sept. 1

Mobile Commerce Daily will not publish on Monday, Sept. 1, in observance of Labor Day. Enjoy the holiday weekend!

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