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Today’s headlines

Gilt personalizes flash sales to simplify mobile shopping

Gilt is rolling out a new feature within its mobile applications and Web site that is aimed at tailoring the company’s inventory of daily sales for a more customized shopping experience.

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39pc of mobile consumers likely to use devices in-store: report

Retailers should not overlook mobile’s role as an in-store resource for researching and comparison pricing, according to a new report from Maxymiser.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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PayPal check-in enables mobile payments at Toronto restaurants

Customers at several restaurants in Toronto can now check-in via the PayPal application and pay at the point-of-sale using their smartphone.

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Fulfillment and returns
The Parking Spot attracts in-flight travelers via mobile coupons

Airport parking chain The Parking Spot is enticing travelers by displaying QR codes that lead to mobile coupons in airline magazine ads.

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IOS apps risk rankings drop without focus on post-download engagement – Mobile Marketer

Mobile Marketer today – IOS apps risk rankings drop without focus on post-download engagement; USA Today taps adaptive delivery for significant mobile site overhaul.

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Gucci targets philanthropic fashionistas through mobile ad on The Cut – Luxury Daily

Luxury Daily today- Gucci targets philanthropic fashionistas through mobile ad on The Cut; 35pc of LinkedIn members plan to buy vehicle in 6 months: LinkedIn.

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Bring mobile analytics full circle with A/B testing, optimization and retargeting

Well-informed persistence is the essence of retargeting. When customers do not respond to your messages, you use the information you have on them to make follow-up messages more enticing and likely to convert.

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