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Today’s headlines

Messaging Using SMS and short code marketing to drive traffic to retail locations
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Webinars Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns
Starting next month, 7-Eleven customers will have a chance to win various prizes by scanning a QR code appearing on the label of Arizona Beverages’ newest drink flavor. Entire article
Messaging American Sale simplifies home deliveries via text alert program
Even though smartphone ownership has reached more than half of consumers in Britain, only a small percentage are using their devices for complex banking, according to a new study from the Auriemma Consulting Group. Entire article
Advertising Going beyond the mobile banner ad – Mobile Marketer
Luxury Daily today – Barneys, Rolls-Royce enhance fall products via September Robb Report iPad issue; How augmented reality has changed luxury jewelry shopping behavior. Entire article
Columns 3 trends to consider for mobile retail success

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