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Today’s headlines


Advertising
Gap increases in-store traffic via mobile initiative for 1969 collection

Gap is driving consumers to its locations through mobile promotions for its Los Angeles 1969 collection that help fashion-savvy shoppers find the perfect denim for any occasion.

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Content
Fox Searchlight Pictures drives film awareness via mobile bar codes

Film production company Fox Searchlight Pictures is drawing promotion for its new “Martha Marcy May Marlene” film via mobile bar codes.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Michaels, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Meredith

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.

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Payments
US Open drives ticket sales via mobile site

The US Open is using mobile ticketing as a way to increase participation for the tournament.

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Applications
Omengo lets consumers store all travel information within one app

Omnego is letting consumers store and access travel information such as airline tickets, hotel rewards cards and foreign exchange rates via a mobile application.

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Advertising
QR code placement can make or break a marketing campaign – Luxury Daily

Luxury Daily today – QR code placement can make or break a marketing campaign; Google +, Google Ads offer laser-targeted luxury advertising options.

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Columns
Tips for business-to-business mobile marketing

Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.

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