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Today’s headlines

Social networks
Target, Nordstrom boost mcommerce with shoppable Instagram images

In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers’ social network profiles.

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Multichannel retail support
NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth

More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Web site development
Juicy Couture fashions mobile-optimized site to meet upscale shoppers’ expectations

Fashion brand Juicy Couture is overhauling its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.

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British Marie Claire, InStyle embrace text-to-pay print magazine subscriptions

British publisher IPC Media, whose magazine titles include Marie Claire and InStyle, has selected Boku’s mobile-payments platform for a system that lets users sign up for print magazine subscriptions, without the need for a credit or debit card, by simply texting a keyword to a short number.

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Why McDonald’s still bets on QR codes for mobile activations at scale – Mobile Marketer

Mobile Marketer today – Why McDonald’s still bets on QR codes for mobile activations at scale; Express taps rich media messaging to activate GQ Magazine contest.

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Kenzo enhances Printemps pop-up with interactive mobile app – Luxury Daily

Luxury Daily today – Kenzo enhances Printemps pop-up with interactive mobile app; British luxury brands travel to China for face-time with ultra affluent.

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3 trends to watch in the ad tech space

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

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