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Today’s headlines

Amazon significantly boosts commerce potential for mobile apps

Amazon is giving mobile commerce in applications a big boost by making it easy for marketers and developers to sell hard goods directly from within their mobile apps and games.

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Tablets reaffirm commerce might with 77pc jump in revenues: report

Tablets continue to drive significant gains in Web site traffic and ecommerce sales, with tablet traffic growing three times faster than smartphone traffic during the first half of 2013 and tablet revenue growing eight times faster, according to a report released today by MarketLive.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Burger King’s mobile delivery service continues to grow – adds Minneapolis, Spokane

Burger King is making it easier for consumers in Minneapolis, MN and Spokane, WA to order food wherever they may be.

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Popeye’s relies on mobile as central sweepstakes medium

Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.

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Must CEOs be of the digital generation to understand mobile? – Mobile Marketer

Mobile Marketer today – Must CEOs be of the digital generation to understand mobile?; App-enabled smart watch shipments to reach 36M by 2018: report.

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Nordstrom contemplates dressing room iPads to elevate customer experience – Luxury Daily

Luxury Daily today – Nordstrom contemplates dressing room iPads to elevate customer experience; Ferragamo flaunts presence in upcoming movie by sponsoring premiere.

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Mobile analytics: Measuring message impact for optimal ROI

Some brands have not made the leap to mobile marketing because of their fear of being perceived as spam. Others are reluctant because they are not sure how to gauge the return on their investment.

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