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Advertising
Ace Hardware rakes in foot traffic through mobile advertising

Ace Hardware is continuing to show that mobile advertising is a workhorse for the company with a new time-sensitive, targeted campaign.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinars
Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast. Tory Diamond, director of CRM at Kiehl’s Frances Grant, vice president of marketing at Kiehl’s Kathryn Koegel, chief of insights, Primary Impact Alistair Goodman, CEO, Placecast

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Payments
Obama, Romney campaigns drive donations via text

United States consumers will soon be able to donate to their presidential campaign of choice by texting a keyword to a short code on their mobile phones for the first time.

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Applications
MC Sports drives in-store sales with incentivized mobile program

Sporting goods retail chain MC Sports is driving mobile users into its bricks-and-mortar stores by delivering special offers via a mobile app.

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Applications
Sears Canada gears up for holiday season with wish list app updates

Sears Canada is readying itself for the holiday season by updating its wish list iPad application with features that help consumers manage their gift-buying.

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Marketing
Apple win unlikely to undo Samsung’s smartphone gains – Mobile Marketer

Mobile Marketer today – Apple win unlikely to undo Samsung’s smartphone gains; Dove strengthens social media presence with mobile ads.

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Advertising
Bloomingdale’s ignites in-store Hot event with mobile, social additions – Luxury Daily

Luxury Daily today – Bloomingdale’s ignites in-store Hot event with mobile, social additions; Super buyers identified as powerful luxury shopping group: Forrester.

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Columns
Avoid this $47M mobile marketing mistake

Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?

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