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Today’s headlines

McDonald’s heats up summer efforts with targeted mobile campaign

McDonald’s is driving consumers to its locations, as well as letting them enter for a chance to win Mets or Yankees tickets via a new interactive and targeted mobile initiative.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2-3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast. Tory Diamond, director of CRM at Kiehl’s Frances Grant, vice president of marketing at Kiehl’s Kathryn Koegel, chief of insights, Primary Impact Alistair Goodman, CEO, Placecast

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The North Face cements last-minute fall sales through mobile ads

Outdoor gear and apparel retailer The North Face Inc. is making one last push to drive back-to-school shopping with a campaign that bolsters traffic to the company’s mobile site.

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Paramount Pictures drives Blu-ray, DVD sales via mobile

Paramount Pictures is building up hype for its new film “The Dictator” and letting consumers buy a Blu-ray or DVD copy via their mobile device.

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BBVA Compass accelerates mobile offerings with BlackBerry app update

Financial institution BBVA Compass has updated its BlackBerry application with features such as bill pay, mobile banking enrollment and graphs that help clients manage their finances.

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5 common mobile marketing mistakes – Mobile Marketer

Mobile Marketer today – 5 common mobile marketing mistakes; Amstel Light relies on mobile advertising to drive Facebook engagement.

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How to enhance the luxury retail experience with mobile – Luxury Daily

Luxury Daily today – How to enhance the luxury retail experience with mobile; Is free shipping a necessity for luxury retailers?

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Three quarters of businesses don’t understand mobile messaging

Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.

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