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Today’s headlines

Multichannel retail support
AT&T drives foot traffic with location-based mobile rewards program

AT&T has launched a rewards program via location-based mobile game SCVNGR to drive consumers to its retail locations.

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Saddleback Church builds sense of community with mobile

NEW YORK – Saddleback Church has a 360-degree mobile strategy in place that it uses to build a sense of community and increase charitable donations.

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SMS is killer app for nonprofits: panelists

NEW YORK – While direct mail and online are the workhorses, SMS is increasingly assuming the same position that email did almost a decade ago.

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Britain’s Breast Cancer Campaign launches first mobile giving effort

Britain’s Breast Cancer Campaign is launching one of its first mobile initiatives, taking its fundraising efforts further by accepting donations via text.

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Pepsi to keynote holiday Mobile Marketing Summit Sept. 2

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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