Today's headlines

Multichannel retail support
AT&T drives foot traffic with location-based mobile rewards program

AT&T has launched a rewards program via location-based mobile game SCVNGR to drive consumers to its retail locations.

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Database/CRM
Saddleback Church builds sense of community with mobile

NEW YORK - Saddleback Church has a 360-degree mobile strategy in place that it uses to build a sense of community and increase charitable donations.

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Messaging
SMS is killer app for nonprofits: panelists

NEW YORK - While direct mail and online are the workhorses, SMS is increasingly assuming the same position that email did almost a decade ago.

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Messaging
Britain’s Breast Cancer Campaign launches first mobile giving effort

Britain’s Breast Cancer Campaign is launching one of its first mobile initiatives, taking its fundraising efforts further by accepting donations via text.

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Marketing
Pepsi to keynote holiday Mobile Marketing Summit Sept. 2

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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