Today's headlines

Database/CRM
American Eagle drives retail sales with mobile triple play

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

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Webinars
Aug. 25: Webinar: Pizza Hut, Foster’s wines: Mobile brand and product marketing in-store and beyond

How to conduct mobile marketing in-store, on the mobile Web and beyond? Learn from Pizza Hut and Foster’s Treasury Wine Estates in this free webinar on Aug. 25.

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Web site development
Northern Tool taps mobile commerce site to increase sales

Northern Tool and Equipment debuted its mobile-optimized site to provide consumers with an on-the-go shopping experience that complements its ecommerce site.

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Banking
Texas banks offer tap-and-pay service at retail point of sale

American National Bank and Guaranty Bond Bank now offer tap-and-pay as an option to pay for purchases at point of sale.

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Marketing
Pepsi to keynote holiday Mobile Marketing Summit Sept. 2

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Columns
How new mobile devices affect the company’s efficiency

What role do mobile devices such as the iPhone, iPad, Android phones and BlackBerry play in the organization’s business efficiency?

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Events
Aug. 26: American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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