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Today’s headlines

Are mobile payments the demise of credit cards?

Consumers are becoming more comfortable making purchases through their mobile devices and with the proliferation of emerging technologies such as NFC, as well as new mobile payment efforts from McDonald’s and Dunkin’ Donuts, the space is clearly growing at a rapid pace.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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What works: American Eagle Outfitters or Old Navy’s app-driven mobile commerce strategy

Retailers are constantly thinking outside the box when it comes to updating their shopping applications. Here is how American Eagle Outfitters and Old Navy have taken different routes with their iPhone applications and mobile sites.

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Web site development
Cafe Press aims to bolster sales via mobile commerce site

Online retailer Cafe Press has rolled out a mobile commerce-enabled site that lets consumers shop its inventory of products.

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Web site development
Volunteers of America streamlines donations, content via mobile site

Nonprofit organization Volunteers of America has rolled out a mobile site to help consumers find information and donate.

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Social networks
How to create an effective mobile, social campaign – Mobile Marketer

Mobile Marketer today – How to create an effective mobile, social campaign; CNN, Time roll out mobile app for 2012 political conventions.

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The importance of a mobile search strategy for luxury marketers – Luxury Daily

Luxury Daily today – The importance of a mobile search strategy for luxury marketers; Online video poised as No. 1 focus for luxury brand digital marketing this year: study.

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Mobile ads: Forget format and focus on value

In mobile advertising today, value has to flow three ways: between publishers, users and advertisers. Giving better value, not buying better space, is where advertisers need to focus.

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