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Today’s headlines


Advertising
RadioShack aims to increase sales via mobile marketing campaign

RadioShack is driving consumers in-store, as well as letting them buy products through its mobile-optimized site via a targeted mobile initiative.

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Applications
Kia puts consumers in the driver’s seat via interactive iPad app

Automaker Kia Motors is letting consumers test out the company’s new line of Picanto vehicles via an interactive iPad application.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Michaels, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Meredith

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.

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Content
Barnes and Noble offers free Nook editions to subscribers

Barnes and Noble is giving consumers free Nook Color editions to the magazines they subscribe to, such as Time Inc.’s People, Fortune and Sports Illustrated.

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Applications
Gale Grant drives jewelry sales via mobile, social app

New York-based jewelry store Gale Grant is interacting with international consumers and letting them learn more about the brand via an iPhone application.

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Advertising
Luxury brands improve visibility during Fashion’s Night Out with mobile app – Luxury Daily

Luxury Daily today – Luxury brands improve visibility during Fashion’s Night Out with mobile app; Increasing the in-store luxury experience with video.

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Columns
Merchandising and the mobile shopper

Today’s consumers are multichannel shoppers, and if one channel disappoints, they will abandon the others.

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