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Multichannel retail support
Toys “R” Us tackles holiday showrooming with online price match

Toys “R” Us has announced that it will be expanding its Price Match Guarantee to include prices from online retailers, a move that may be aimed at combatting the expected increase in consumers price checking items via their mobile devices this holiday season.

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Strategy
Sephora magnifies mobile ambitions via in-store signage, updated app

Sephora is continuing to prove that the retailer is a leader in mobile with a new effort that builds hype for the company’s loyalty program via in-store signage.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Content
Delta mobilizes in-flight experience for improved customer service

Delta is arming 19,000 flight attendants with mobile devices to let employees accept payments and streamline in-flight customer service.

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Banking
Sterling Bank simplifies online banking via mobile app, SMS

Sterling Financial Corporation has rolled out a suite of mobile services so that consumers can more easily manage their finances while on the go.

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Marketing
Why do retailers insist on coming out with their own mobile devices? – Mobile Marketer

Mobile Marketer today – Why do retailers insist on coming out with their own mobile devices?; International mobile adoption outpaces US in first-screen role.

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Advertising
Four Seasons Bangkok encourages foodies to capture World Gourmet Festival via Instagram contest – Luxury Daily

Luxury Daily today – Four Seasons Bangkok encourages foodies to capture World Gourmet Festival via Instagram contest; Exclusive products help bolster brand mythology.

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Columns
Are apps bigger than the phone? How a paradigm shift is underway

From the GPS system to the fridge, from the car to the house, every single piece of hardware is undergoing deep transformation where the intelligence – the software – is extracted from the hardware and put out in the open for a third party to pitch in.

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