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Today’s headlines

Financial institutions, payment companies resurrect daily deals

The daily deal space has slowly died down over the past year, but with financial institutions and payment companies increasingly pushing offers to consumers based on spending data, the industry might still be a hot spot for marketers to be in.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2-3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Software and technology
Lacoste personalizes mobile shopping experience with QR codes

Lacoste is equipping its static print ads with a custom QR code that lets readers shop the latest looks from the retailer’s fall collection.

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PayPal expands mcommerce reach with Discover partnership

PayPal has partnered with Discover to bring its mobile payments services to more than 7 million merchant locations across the United States.

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Web site development
American Red Cross unveils new mobile site to help drive donations

The American Red Cross has revamped its Web and mobile site in an ongoing effort to let consumers help others through donations of time, blood or money.

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Could Apple’s iAd network be taken more seriously? – Mobile Marketer

Mobile Marketer today – Could Apple’s iAd network be taken more seriously?; Mattel pairs toy line with iPad app to boost engagement.

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Swarovski spans mobile, in-store for Fashion’s Night Out style competition – Luxury Daily

Today in luxury marketing – Swarovski spans mobile, in-store for Fashion’s Night Out style competition; Dolce & Gabbana portrays unrequited love in fragrance video.

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Mobile’s mountain of measurement

When laptop, smartphone and tablet are all disconnected devices, will reach be counted as three people or one person?

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