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Today’s headlines

Top 5 mobile commerce trends

The mobile commerce space is growing rapidly and marketers are increasingly turning to new technologies such as NFC and augmented reality, as well as classics including SMS and mobile advertising to increase revenue.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2-3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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EBay expands fashion mobile app globally

EBay has rolled out its fashion mobile application globally as part of a bigger move to reach as many consumers as possible.

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Discover lets consumers save credit cards to Google Wallet via new partnership

Discover has teamed up with Google to let its cardmembers save their credit cards directly into Google Wallet and pay for purchases via their mobile device.

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Marketing pushes app downloads, loyalty with new campaign has launched a multichannel campaign to support its mobile booking services and show consumers how quick and easy it is to book a room.

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Social networks
Are Instagram’s new features strong enough to court brands?

Mobile Marketer today – Are Instagram’s new features strong enough to court brands?; Disney’s Newsies taps mobile advertising to promote Broadway musical.

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Rolls-Royce targets new prospects with mobile pre-owned vehicle finder – Luxury Daily

Today in luxury marketing – Rolls-Royce targets new prospects with mobile pre-owned vehicle finder; Are brand ambassadors still relevant for luxury marketers?

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Is this the year for mobile commerce? Promise and practicality

For the past few years, each year has been heralded as “the year for mobile payments.” Yet, for a variety of reasons, the uptake of mobile commerce has been slower than expected.

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