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Today’s headlines


Messaging
Toys “R” Us makes SMS linchpin in strategy to reach busy parents on-the-go

With 450,000 subscribers to its text messaging program that it reaches out to regularly, Toys “R” Us is clearly a leader in SMS marketing for retailers.

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Research
67pc of mobile shoppers check back-to-school prices online: report

Mobile is playing a big role in back-to-school shopping this year, particularly around consumers checking prices online before making an in-store purchase, according to a new study from Pricegrabber.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Applications
OrderUp debuts mobile app to simplify online food orders

Online food ordering site OrderUp is looking to tap into the growing online food ordering market with a new mobile application that lets consumers place orders in a few steps.

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Content
Akron-Canton Airport enhances the traveling experience via mobile boarding passes, deals

US Airways, Delta and United travelers can now check-in to flights via mobile boarding passes at the Akron-Canton Airport. Travelers can also access special deals on food in the airport from its mobile site.

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Marketing
Coca-Cola promotes getting active via mobile check-ins, scavenger hunt – Mobile Marketer

Mobile Marketer today – Coca-Cola promotes getting active via mobile check-ins, scavenger hunt; Brand.com exec: Brands not addressing how mobile impacts online reputation.

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Advertising
The Bellevue Collection showcases expansion via QR code content – Luxury Daily

Luxury Daily today – The Bellevue Collection showcases expansion via QR code content; Biggest risk of partnerships is brand dilution: Luxury Institute.

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Columns
Creative organizations are led by formidable individuals

Towards the beginning of the film, “North by Northwest,” actor Cary Grant says to his secretary, “In the world of advertising there’s no such thing as a lie. There’s only the expedient exaggeration.”

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