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Today’s headlines


Research
Retailers lag on coupon, loyalty opportunities with mobile wallets: report

Although mobile wallets do present a big opportunity for retailers, only 19 percent of consumers surveyed said they have noticed a retailer implementing offers and loyalty programs using the technology, according to a new report from Vibes today.

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Applications
Lowe’s personalizes mobile shopping via in-store app features

Lowe’s has updated its mobile application with targeted, in-store features that help consumers looking for something specific while shopping.

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Music
Push notifications lead to 3x more transactions for concerts

New York-based indie rock band Ra Ra Riot and Rock band Stars used ticketing application Thrillcall to promote their concerts that exclusively sold tickets via mobile, and both bands sold out concerts in minutes.

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Banking
Bank of America exceeds 1M small business mobile users

Bank of America announced that the company has hit one million small business users after ranking No. 1 for small business online banking by Keynote Systems’ 2013 Small Business Scorecard.

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Marketing
Mobile is the great unifier as cross-device advertising takes off – Mobile Marketer

Mobile Marketer today – Mobile is the great unifier as cross-device advertising takes off; Coors Light invests further in mobile messaging via photo-sharing sweepstakes.

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Advertising
Nordstrom pushes fall products via multi-layered mobile ad- Luxury Daily

Luxury Daily today – Nordstrom pushes fall products via multi-layered mobile ad; Dior generates interest in skin care line via minisite content.

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Columns
Two key considerations for a successful social + mobile strategy

Ignoring social in mobile marketing outreach is not a successful strategy. In fact, social is among the best avenues to reach mobile audiences since search, banners and even email use pales in comparison.

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