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Today’s headlines

McDonald’s tests mobile payments app to accelerate mcommerce growth

Fast food giant McDonald’s is testing a new mobile payments service with PayPal that lets consumers order their favorite meals at participating restaurants in France.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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JCPenney pushes new products via mobile commerce-enabled initiative

JCPenney is continuing to make mobile advertising a big part of its strategy with a new campaign that promotes its Arizona Jeans products.

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Multichannel retail support
Kohl’s drives back-to-school shopping via mobile initiative

Kohl’s is running a time-sensitive campaign to reward consumers who shop in-store, online and through mobile.

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Smartphones top the list of must-have device for traveling: study

Seventy-four percent of consumers traveling say that their smartphone is the No. 1 device they carry with them, likely resulting in last-minute bookings, according to a new study from Four Points by Sheraton.

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Overcoming hurdles in mobile advertising – Mobile Marketer

Mobile Marketer today – Overcoming hurdles in mobile advertising; Sprite marries video and advertising to drive mobile sweepstakes entries.

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Nordstrom targets affluents via commerce-enabled iPad app – Luxury Daily

Luxury Daily today – Nordstrom targets affluents via commerce-enabled iPad app; Oscar de la Renta uses site relaunch to fine-tune f-commerce.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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5 questions about mobile location technology you want to ask

We have been reading about location-targeted mobile marketing for a few years now. We all have a top-level understanding: “I can serve ads to phones based on their location!” But do you really understand the details?

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