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Today’s headlines


Payments
Could consumer confusion over mobile payments dampen holiday growth?

While mobile commerce sales are expected to experience a nice bump during the upcoming holiday season, it may be another story for mobile payments, which continue to face several challenges and a slow build.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Content
Etsy exec: Mobile amplifies conversations between consumers and brands

BOSTON – An Etsy executive at the eTail Boston Mobile Shopping Summit said that context is key in creating both mobile sites and applications that connect users with brands.

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Strategy
Pandora exec: 70pc of traffic comes from mobile

BOSTON – A Pandora executive at the eTail Boston Mobile Shopping Summit said that as the company continues to see an uptick in mobile traffic.

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Marketing
Mobile forces simplification and focus: Bagcheck exec

BOSTON – A Bagcheck executive at the eTail Boston Mobile Shopping Summit said that by reducing the number of steps and effort in a mobile check-out, retailers can simplify the mcommerce shopping experience.

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Marketing
Mobile video is linchpin for marketing success – Mobile Marketer

Mobile Marketer today – Mobile video is linchpin for marketing success; Brand Watch: Target’s multichannel mobile approach.

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Advertising
Michael Kors taps Instagram contest for limited-edition watch push – Luxury Daily

Today in luxury marketing – Michael Kors taps Instagram contest for limited-edition watch push; Top 10 social media luxury marketers of H1.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
How to enhance hyperlocal targeting to find who’s behind that mobile ad impression

There is no doubt that hyperlocal mobile targeting is an effective and powerful method of pinpointing the “where” and reaching mobile consumers.

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