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Today’s headlines


Marketing
Wet Seal increases denim sales via back-to-school mobile initiative

The Wet Seal Inc. is giving away a free Android-powered smartphone with its mobile app preinstalled via an in-store promotion centering around the company’s jeans.

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Banking
American Express expands mobile payments through Verizon partnership

American Express has teamed up with Verizon to let its customers make payments and redeem offers for goods and services via their mobile devices and tablets.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Barclaycard and Ogilvy. Mobile Marketer is the host.

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Legal/privacy
M-Qube’s Zong suit might be headache for carrier billing

M-Qube is suing Zong for patent infringement in the U.S. District Court for the Central District of California over a mobile trigger messaging system.

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Content
LocalEdge, MoFuse to power small businesses via mobile sites

LocalEdge is partnering with MoFuse to roll out an expected 2,500 mobile sites for small businesses by the end of this year.

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Advertising
Mercedes chooses app-per-line for digital brochure experience – Luxury Daily

Luxury Daily today – Mercedes chooses app-per-line for digital brochure experience; Affluent consumers have 61pc digital ad engagement: study.

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Columns
3 ingredients to build a successful mobile marketing campaign

By Stacy Lewis

Consumers read their text messages, even texts from advertisers, at a rate that blows away any other advertising vehicle. Story after story confirms it. Mobile marketing works.

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