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Multichannel retail support
Macy’s boosts annual shopping/charity event with text-to-give strategy

Macy’s is extending its annual Shop for a Cause event into mobile by letting customers text to donate and simultaneously receive a coupon that is good for 25 percent off purchases.

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Research
Smartphones replace laptops for connecting to public Wi-Fi: report

Consumers are spending more time on their smartphones, with 42 percent preferring to research retail products on smartphones and tablets rather than laptops, according to a JiWire report being released today.

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Payments
KFC sees 90pc of app users placing orders via mobile

Kentucky Fried Chicken launched a mobile wallet earlier this year in Britain and has seen positive results, including better customer service, mobile experience and relationship management.

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Payments
VeriFone speeds up taxi payment services with Way2ride app

VeriFone has launched a mobile payment application that will allow taxi passengers to easily pay for taxi rides before the ride is even over.

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Marketing
Mobile advertising advances on many fronts, challenging marketers to keep up – Mobile Marketer

Mobile Marketer today – Mobile advertising advances on many fronts, challenging marketers to keep up; American Eagle Outfitters taps mobile video for user-generated runway show.

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Advertising
Vertu releases new candy bar-inspired smartphone – Luxury Daily

Luxury Daily today – Vertu releases new candy bar-inspired smartphone; Marc Jacobs launches fragrance-focused Web site.

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Columns
Are you really in mobile? Five rules to follow

How can you be sure that your mobile team is implementing strategies that directly drive revenue growth for the brand?

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