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Today’s headlines


Applications
Baskin Robbins rewards customers via mobile loyalty application

Several Baskin Robbins locations in the San Francisco area are among the local merchants rewarding customers with points that can be redeemed for products and services via a new loyalty application.

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Applications
Citi, Best Buy let members browse, redeem rewards via mobile app

Citi is collaborating with Best Buy to roll out a mobile rewards app that lets consumers shop and redeem points while on the go.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Michaels, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Meredith

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.

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Advertising
Priscilla Queen of the Desert taps mobile banner ads to increase ticket sales

Broadway musical “Priscilla Queen of the Desert” is letting on-the-go consumers buy tickets to its show via targeted mobile banner ads.

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Content
Wyndham Worldwide racks up charity donations via mobile check-ins

Hospitality company Wyndham Worldwide is using mobile check-ins to drive charity donations and brand awareness during the company’s Wyndham Championship golf tournament.

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Advertising
Mobile video expands brand loyalty cross-platform – Luxury Daily

Luxury Daily today – Mobile video expands brand loyalty cross-platform; Missoni avoids brand dilution with secret Target partnership.

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