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Today’s headlines


Advertising
Gatorade drives G Series drink sales via ambitious mobile initiative

Gatorade is ramping up its mobile strategy via a campaign that promotes its new G Series Fit products and lets consumers learn more about them.

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Applications
BeautyBar.com lets consumers stock up on cosmetics via mobile app

BeautyBar.com is letting consumers shop their favorite cosmetics – whether skincare, haircare, fragrance or makeup – via an iPhone app.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.

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Content
Daily’s Cocktails doles out summer prizes via QR codes

Cocktail mixer company Daily’s Cocktails is giving consumers a chance to win prizes via mobile bar codes that are placed on its static magazine ad.

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Content
The Melting Pot taps into mobile reservations

The Melting Pot’s Sacramento branch is jumping on the mobile bandwagon via a new mobile booking service that helps drive consumers to its location.

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Advertising
Nordstrom, Saks increase mobile presence, digital traffic with Google Catalogs – Luxury Daily

Luxury Daily today – Nordstrom, Saks increase mobile presence, digital traffic with Google Catalogs; Swarovski bolsters ecommerce site with interactive jewelry builder.

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Columns
Countering the Groupon effect and linking tactics to strategy

Deep group discounting is a proven tactic for immediate bumps in cash flow, but it is not without its pitfalls.

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