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Today’s headlines


Payments
Dunkin’ Donuts enters mobile payments arena

Dunkin’ Donuts is accelerating its position in mobile commerce with a new iPhone and Android application that lets consumers pay for beverages, food and merchandise at the point-of-sale.

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Multichannel retail support
1800Flowers exec: Mobile disrupts every marketing channel

BOSTON – A 1800Flowers executive at the eTail Boston Mobile Shopping Summit said that mobile is changing the way that multichannel retailers operate.

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Marketing
Rue La La exec: Tablets make up 50pc of mobile revenue

BOSTON – A Rue La La executive at the eTail Boston Mobile Shopping Summit said that mobile continues to be a strong revenue driver for the company with half of sales coming from tablets, predominately from iPads.

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Content
Stubhub exec: Mobile expected to make up 30 to 50pc of sales

BOSTON – A Stubhub executive at the eTail Boston Mobile Shopping Summit said that as consumers move from desktops to mobile devices, it expects to see a significant shift in how users will interact with the company over the next five to six years.

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Social networks
Pinterest’s mobile strategy still needs work – Mobile Marketer

Mobile Marketer today – Pinterest’s mobile strategy still needs work; Are Facebook’s non-social mobile ads good for brands?

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Advertising
Are affluent consumers more apt to spend on mobile apps or sites? – Luxury Daily

Luxury Daily today – Are affluent consumers more apt to spend on mobile apps or sites?; Chanel picks sultry brand message to target female Net-A-Porter shoppers.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
4 tasks critical to mobile branding

Before you allocate significant resources on a mobile campaign, your organization must first address how mobility integrates into your product or service offering.

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