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Today’s headlines


Applications
Amazon cements back-to-school mobile strategy via student app

Amazon.com Inc. has debuted a back-to-school application that lets students compare prices, buy and sell textbooks and view exclusive deals.

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Applications
Snapette marries mobile, social via shopping guide app

Snapette is letting fashion-savvy consumers browse the latest trends and share their finds with friends via an iPhone application.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.

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Banking
California Bank & Trust rolls out mobile initiatives to increase consumer convenience

Financial institution California Bank & Trust is making banking easier for consumers with a handful of new mobile tools, including applications and a mobile-optimized site.

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Payments
Fortumo leverages global reach with mobile payments

European mobile payments company Fortumo is partnering with Payfone to expand its payment options in western Europe and North America.

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Advertising
Louis Vuitton drives app downloads with targeted iAd campaign – Luxury Daily

Luxury Daily today – Louis Vuitton drives app downloads with targeted iAd campaign; Harrods sharpens digital savvy with Web, mobile endeavors.

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Columns
What is the current thinking on mobile commerce?

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.

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