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Today’s headlines


Multichannel retail support
Groupon shifts focus from deals to local mobile commerce

With growth in its daily deals business slowing, Groupon is looking to turn itself into a local mobile commerce powerhouse by selling merchandise directly to consumers.

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Applications
CVS/pharmacy pilots incentivized mobile program to drive foot traffic

Drugstore chain CVS/pharmacy is piloting a new mobile program that rewards in-store shoppers when they visit participating locations.

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Banking
Bank of America rolls out mobile cash back deals to reward cardmembers

Bank of America has rolled out the BankAmeriDeals program, which offers cardmembers cash back deals from a variety of retailers such as The Body Shop and Aeropostale.

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Advertising
Hobby Lobby drives in-store sales with timely mobile ads

Hobby Lobby is using mobile coupons and location to its advantage with an advertising campaign that encourages consumers to visit a store to redeem a time-sensitive offer.

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Marketing
Mobile: Television’s new companion – Mobile Marketer

Mobile Marketer today – Mobile: Television’s new companion; Google further boosts mobile, local search strategy with Frommer’s deal.

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Advertising
Burberry solidifies brand image via weather-focused mobile, social efforts – Luxury Daily

Luxury Daily – Burberry solidifies brand image via weather-focused mobile, social efforts; Bottega Veneta drops eco-friendly line to push Fashion’s Night Out foot traffic.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
Having a grown-up mobile marketing strategy with site and SEO

Consumers use the Web 24/7 due to the affordability and portability of owning a mobile device. The issue they face is connecting with businesses that do not have a mobile-friendly digital strategy.

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