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Today’s headlines

Multichannel retail support
Groupon shifts focus from deals to local mobile commerce

With growth in its daily deals business slowing, Groupon is looking to turn itself into a local mobile commerce powerhouse by selling merchandise directly to consumers.

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CVS/pharmacy pilots incentivized mobile program to drive foot traffic

Drugstore chain CVS/pharmacy is piloting a new mobile program that rewards in-store shoppers when they visit participating locations.

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Bank of America rolls out mobile cash back deals to reward cardmembers

Bank of America has rolled out the BankAmeriDeals program, which offers cardmembers cash back deals from a variety of retailers such as The Body Shop and Aeropostale.

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Hobby Lobby drives in-store sales with timely mobile ads

Hobby Lobby is using mobile coupons and location to its advantage with an advertising campaign that encourages consumers to visit a store to redeem a time-sensitive offer.

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Mobile: Television’s new companion – Mobile Marketer

Mobile Marketer today – Mobile: Television’s new companion; Google further boosts mobile, local search strategy with Frommer’s deal.

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Burberry solidifies brand image via weather-focused mobile, social efforts – Luxury Daily

Luxury Daily – Burberry solidifies brand image via weather-focused mobile, social efforts; Bottega Veneta drops eco-friendly line to push Fashion’s Night Out foot traffic.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Having a grown-up mobile marketing strategy with site and SEO

Consumers use the Web 24/7 due to the affordability and portability of owning a mobile device. The issue they face is connecting with businesses that do not have a mobile-friendly digital strategy.

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