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Today’s headlines


Marketing
Office Depot offers $500,000 in mobile gift cards via back-to-school campaign

Office Depot is running instant win giveaways to drive retail traffic and sales via a new campaign that offers consumers a total of $500,000 in mobile gift cards.

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Advertising
Sony Pictures bolsters movie ticket purchases via mobile ad

Sony Pictures is letting consumers buy tickets and view showtimes for its “30 Minutes or Less” film via a mobile ad.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith and Barclaycard and Ogilvy. Mobile Marketer hosts.

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Applications
The Finish Line increases sporting goods sales via iPhone, Android app

Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application.

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Applications
MTV lets music fans buy local concert tickets via mobile

MTV is spreading the word about local concerts and events with an application that lets users buy tickets to their favorite shows.

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Advertising
Does in-app augmented reality work for luxury brands? – Luxury Daily

Luxury Daily today – Does in-app augmented reality work for luxury brands?; Lessons learned from the Christian Louboutin-YSL case.

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Columns
The many flavors of social, local, mobile

By Peter Hewitt

SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers.

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