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Today’s headlines


Multichannel retail support
HSN bolsters sales via mobile bar codes

HSN is letting fashion-savvy consumers shop Queen Latifah’s new line by scanning a QR code featured on its static magazine ad.

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Applications
Westfield Group simplifies shopping via mobile app

Westfield Group is simplifying the shopping experience in each of its 55 malls via a new Google Commerce Search feature available through the company’s application.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Barclaycard and Ogilvy. Mobile Marketer is the host.

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Marketing
Best Buy drives in-store traffic via mobile promotion

Best Buy is offering 20 percent off any set of Beats by Dr. Dre headphones when consumers buy an HTC smartphone at any of its locations this weekend.

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content
Voskos raises brand awareness via mobile app

National brand Voskos Greek Yogurt has launched a mobile application to help make it easier for customers to incorporate yogurt into their healthy eating habits.

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Advertising
BMW Group Financial Services speeds into mobile with social navigation app – Luxury Daily

Luxury Daily today – BMW Group Financial Services speeds into mobile with social navigation app; Omega flaunts PGA sponsorship with NY Times placement.

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Columns
5 obstacles to mobile coupon adoption

Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.

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