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Today’s headlines


Payments
Who will be the winners in mobile payments?

Recent developments suggest that mobile payments at scale is getting closer, but with new players introducing their own services regularly, is there room for everyone and if not, which solutions are most likely to take the lead?

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Multichannel retail support
Aeropostale rolls out Android app, relaunches mobile-optimized site for fashionable shoppers

Aeropostale Inc. has rolled out an Android application that lets fashionable consumers shop their favorite looks no matter where they are.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Barclaycard and Ogilvy. Mobile Marketer is the host.

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Database/CRM
Ocean Spray taps mobile bar codes to deliver coupons

Ocean Spray is using mobile bar codes to offer coupons and other giveaways to consumers during its mobile sampling tour throughout the United States.

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Applications
Benefit Cosmetics tests iPad app in-store to educate shoppers on products

Benefit Cosmetics is testing the efficacy of tablets in its boutiques and educating consumers about in-store services and products via the company’s new iPad in-store kiosk initiative.

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Advertising
Tiffany & Co. continues app push with banner ads – Luxury Daily

Luxury Daily today – Tiffany & Co. continues app push with banner ads; PPR Q2 representative of brand management, not economy: expert.

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Columns
Location-based advertising without the fear factor

There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?

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