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Today’s headlines

Target makes bold mobile statement to drive Lilly Pulitzer sales
Target is leaning heavily on mobile to make the most of its buzzed-about tie-in with the Lilly Pulitzer brand, leveraging social media, SMS and email to target style-savvy young consumers. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Payments Mobile payments competition moves to OS as Microsoft eyes entry
Microsoft is reportedly developing a payments solution for Windows devices, making it the latest mobile operating system to push into the space and lending further support to proximity payments. Entire article
Multichannel retail support Sexy Hair teases mobile sales in Cosmopolitan via scan-to-shop ad
Hair care brand Sexy Hair hopes to tease up sales from Cosmopolitan readers by enabling them to snap a photo of its print ad and purchase hairspray directly from a mobile device, proving that scan-to-shop ads are gaining traction as brands ramp up mcommerce. Entire article
Payments Amsterdam airport leverages order-ahead app to feed travelers on run
Amsterdam Airport Schiphol is rolling out a mobile order-ahead application to let travelers in the airport or on planes with Wi-Fi order ahead while going through security, heading for gates or disembarking flights. Entire article
Banking Experian leverages app to ease customer anxiety over credit decisions
Experian is leveraging a mobile application to help consumers feel more confident about making credit decisions, joining the parade of financial industry players offering mobile services as smartphones proliferate globally. Entire article
Content Mobile Minutes: Apple’s online watch sales; WhatsApp voice calling; Twitter takeover bids; Smartphone cooking
Today in mobile marketing – Apple to push watch buyers online to avoid long lines at stores; Hello Facebook! WhatsApp voice calling a threat to telecoms; Twitter options active on deal chatter; This smart stove knob precision cooks your food through an app. Entire article
Content Top 10 mobile social engagements from Q1 – Mobile Marketer
Mobile Commerce Daily – Top 10 mobile social engagements from Q1; Home Depot spruces up mobile native ads with deep linking. Entire article
Advertising XOJet opts for mobile site to reach on-the-go consumers – Luxury Daily
Luxury Daily today – XOJet opts for mobile site to reach on-the-go consumers; Which high-end venues get the luxury seal of approval? Entire article
Columns Mobile money flowing, it’s time to correct some mistakes
We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category. Entire article
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