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Research
Mobile payments changing the game for retail POS: report

The retail point-of-sale market is quickly evolving thanks to the increased popularity of mobile payments, which are poised to significantly revamp the experience of paying for products inside a store, according to a new report from Javelin Strategy & Research.

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Content
Holiday Inn Express hones in on digital video to increase bookings

InterContinental Hotels Group’s Holiday Inn Express is aiming to connect with tech-savvy consumers via a new marketing campaign that spans television, mobile and Web.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Software and technology
New York magazine, Crumbs Bake Shop debut QR codes with incentivized campaign

New York magazine has teamed up with Crumbs Bake Shop on a campaign that rewards consumers for scanning mobile bar codes on static pages.

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Multichannel retail support
Sports bars tap 29 Club Sports mobile app to drive loyalty

Several sports bars and restaurants are leveraging a new mobile social gaming application to drive customers into their locations.

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Marketing
McDonald’s rides rich media wave in latest mobile marketing push – Mobile Marketer

Mobile Marketer today – McDonald’s rides rich media wave in latest mobile marketing push; Red Bull triggers social engagement via mobile advertising.

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Advertising
Audi pushes affordable in-vehicle Wi-Fi plan via TV spots – Luxury Daily

Luxury Daily today – Audi pushes affordable in-vehicle Wi-Fi plan via TV spots; Top 10 luxury branding efforts of Q1.

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Columns
Making the case for a mobile audit in a consumer-led economy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

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