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Software and technology
Rockport uses outdoor promotion, QR codes to drive sales

Adidas’ Rockport.com recently ran a live promotion in New York that used mobile bar codes to let consumers buy shoes via their handsets.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Applications
Sears Canada builds mobile repertoire with iPhone, Android apps

Sears Canada has rolled out iPhone and Android applications to bring together the in-store experience with Web shopping.

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Applications
Cinemark expands mobile ticketing strategy with Android app

Movie theater chain Cinemark Holdings Inc. is extending its mobile ticketing strategy with a new mobile application for Android devices.

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Applications
Fandango’s growth in mobile helps propel 127pc jump in ticket sales

Mobile tickets sales helped drive significant growth for Fandango during the first quarter, with the company reporting a 127 percent year-over-year jump in ticket sales and its best-ever quarterly percentage of mobile.

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Advertising
Mercedes uses New York Auto Show as jumping point for mbrace2 – Luxury Daily

Luxury Daily today – Mercedes uses New York Auto Show as jumping point for mbrace2; Top 10 luxury brand social videos of Q1.

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Columns
Navigating the inherent challenges of creating a mobile app

Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user, the different platforms available and the strengths and weaknesses of each.

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