Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.
Mobile tickets sales helped drive significant growth for Fandango during the first quarter, with the company reporting a 127 percent year-over-year jump in ticket sales and its best-ever quarterly percentage of mobile.
Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user, the different platforms available and the strengths and weaknesses of each.