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Today’s headlines

Strategy Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge
In a reflection of how cross-marketing can add new life to SMS promotions, fast food restaurant chain Chipotle Mexican Grill is offering fitness enthusiasts the chance to win round-trip airfare and first-class accommodations for the Tough Mudder challenge in Australia, as well as a year’s worth of free burritos, via a text-to-win campaign. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Software and technology Shopkick expands beacon in-store marketing with white label solution
With the presence of in-store beacons continuing to grow, shopping application shopkick is bringing its mobile engagement platform built around the technology to retailers as a white label solution for the first time via a new partnership with ShopperTrak. Entire article
Social networks Redfin leverages sharing to streamline mobile home-buying research
Real estate brokerage Redfin is capitalizing on homebuyers’ penchant for shared search by launching a tool that will let mobile consumers save, share and comment on their favorite homes with their co-buyer, real estate agent, friends or family. Entire article
Applications Auntie Anne’s unrolls pretzel giveaway for loyalty app members
Auntie Anne’s is rewarding members of its My Pretzel Perks mobile application and fueling app downloads as well as store visits by offering users a free Original or Cinnamon Sugar Pretzel to commemorate National Pretzel Day during the weekend of April 24-26. Entire article
Content Mobile Minutes: Samsung’s profits; App for commuters; Apple Watch tour videos; Mobile cloud and businesses
Today in mobile marketing – Samsung profit beats estimates with demand rising for its chips and displays; Early Uber architect launches carpooling app ‘Ride’; Apple clocks in with new Apple Watch guided tour videos; What mobile cloud means for your business. Entire article
Content United Airlines set to leverage data to fly past rivals on mobile – Mobile Marketer
Mobile Marketer today – United Airlines set to leverage data to fly past rivals on mobile; Budweiser cooks up burgers-and-beer competition with mobile-optimized site. Entire article
Advertising Moët & Chandon creates real-time “Moët Moments” via social sharing app – Luxury Daily
Luxury Daily today – Moët & Chandon creates real-time “Moët Moments” via social sharing app; Top 10 luxury branding efforts of Q1. Entire article
Letters Calling out media double standard on promoted hashtags
Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so. Entire article
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