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Today’s headlines

Denny’s app drops geo-targeting in favor of customization, gaming

Denny’s recent application update pivots the brand away from a previous geo-targeted approach with a bigger focus on personalization and gaming to drive user engagement and value.

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1800Flowers delivers on the value of sentiment via crowdsourcing

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Bank of America exec: Mobile ads do not trigger transactions

NEW YORK – A Bank of America executive at the 2014 IAB Mobile Marketplace presented two successful examples of campaigns where the financial institution experimented with mobile engagement versus transactions to spur higher interaction rates.

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Hermès creates origami app to accompany print magazine – Luxury Daily

Luxury Daily today – Hermès creates origami app to accompany print magazine; Maintain local relationships in frenzy of obtaining new consumers: Cartier exec.

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SK-II promotes pop-up skincare studio via geo-targeted mobile ad

Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut.

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Automakers inch ahead in mobile creative despite technological challenges – Mobile Marketer

Mobile Marketer today – Automakers inch ahead in mobile creative despite technological challenges; Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing.

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Canadian anti-spam legislation and notification opt-in best practices

Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.

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