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Advertising
The perils of deep discounts delivered via mobile advertising

Mobile advertising has become a no-brainer for some brands to drive in-store traffic and online revenue. However, it seems that some marketers are relying on calls-to-action that promise heavy price markdowns to drive click-throughs, which puts the value of the brand at risk.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Multichannel retail support
Babies R Us leverages Doodle.ly app for contest to drive awareness, sales

Babies R Us is leveraging mobile social app Doodle.ly for a contest that encourages creativity among kids while driving sales for the Truly Scrumptious by Heidi Klum baby gear and clothing line available exclusively from the retailer.

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Multichannel retail support
Beauty buyers rely on mobile reviews in-store before making a purchase: report

Beauty buyers are leveraging mobile reviews and other content to help them make in-store purchases, with Totalbeauty.com reporting 1.8 million sessions and 679,000 reviews read on its mobile application last year.

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Search
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Applications
Kangaroo Express tries its hand with apps for summer promotion

Kangaroo Express is enlisting mobile this summer to promote its popular collector’s Roo Cup with a new application.

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Advertising
Lanvin drives sales via new mcommerce site – Luxury Daily

Luxury Daily today – Lanvin drives sales via new mcommerce site; Top 10 luxury brand social videos of Q1.

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Columns
Why mobile M&A deals are taking so long

Despite the continuing migration of consumers from desktop to mobile devices, few significant deals have been struck.

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