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Today’s headlines


Web site development
Brooks Brothers mcommerce strategy focused on driving loyalty, awareness and sales

Brooks Brothers is targeting upscale consumers via a mobile-optimized site that lets them search, review and buy products wherever they are.

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Applications
AXA Equitable expands mobile offerings to boost lead-generation initiatives

AXA Equitable Life Insurance Co. has launched financial applications for Research In Motion’s BlackBerry smartphones to enhance its customer service and boost its lead-generation initiatives.

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Events
Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Banking
Wells Fargo lets commercial card customers manage accounts via mobile

Wells Fargo is letting its WellsOne Commercial Card customers manage their accounts and check expenses and available credit via their smartphones.

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Applications
Barclays Capital offers clients research, analysis via iPad app

Barclays Capital is letting its clients access the investment firm’s research and analysis via an iPad application.

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Advertising
Jaguar taps SMS for test-drive offer – Luxury Daily

Luxury Daily today – Jaguar taps SMS for test-drive offer; Facebook is new lookbook for luxury brands.

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Columns
Targeting prepaid customers on smartphones

Last year was characterized by new prepaid customers that resulted in new post-paid customers being outnumbered.

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