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Today’s headlines

Multichannel retail support Taco Bell boosts mobile ordering with chatbot commerce on Slack
In the latest sign that chatbot-enabled mcommerce is quickly ramping up, Taco Bell is testing a new Slack interface, called TacoBot, that enables users to order food directly within the messaging platform. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Strategy Domino’s overshadows competition with zero-click mobile ordering, incentivized Instagram game
Domino’s Pizza is significantly raising the bar for quick service restaurant chains innovating in mobile with advancements this week that include the launch of a zero-click ordering application and a branded Instagram game that leads players to a promotional code. Entire article
Software and technology World Kitchen cooks up mobile-first site pairing content and commerce
Kitchenware marketer World Kitchen saw a spike in traffic from millennials following a Web site refresh that values mobile-first experiences, relevant content and social media integration to drive sales. Entire article
Gaming Blimpie slices up customer engagement with social-heavy match-and-win contest
Submarine sandwich chain Blimpie is hosting a mobile-optimized match-and-win contest featuring a plethora of cash prizes and enabling consumers to earn additional entries by sharing the game with social media followers and interacting with the brand’s official accounts. Entire article
Content Mobile Minutes: Millennial assisted living; Nokia cutbacks; SurveyMonkey expands; Slacking with Slack’s CEO
Today in mobile marketing – Welcome to S.F., the premier assisted living community for millenials; Nokia to cut thousands of jobs following Alcatel deal; SurveyMonkey expands with addictive mobile analytics service; Slacking with Slack CEO Stewart Butterfield. Entire article
Content Top 10 mobile messaging campaigns of Q1 – Mobile Marketer
Mobile Marketer today – Top 10 mobile messaging campaigns of Q1; Mobile video hits new heights with Verizon’s stake in AwesomenessTV. Entire article
Advertising Top performers emphasizing expansion and technological improvement: report – Luxury Daily
Luxury Daily today – Top performers emphasizing expansion and technological improvement: report; Luxury at dynamic starting point due to technologies’ advancements. Entire article
Columns Effective mobile engagement and why marketers are not applying it
According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met. Entire article
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