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Today’s headlines

Applications Macy’s app boosts omnichannel prowess with nearby pickup push
In a reflection of the growing overlap between shopping experiences on mobile applications and in stores, Macy’s is enabling users of its iPhone app to sort items by what is available at a nearby store for those who prefer to purchase from the app and pick up in store. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Strategy Domino’s taps MLB partnership to drive baseball fans’ digital ordering
Domino’s is teaming up with Major League Baseball’s Web site to offer 20,000 baseball enthusiasts a code for a free pizza in a bid to drive continued growth of online and mobile sales, and is supplementing the campaign with a hashtag and encouragement to check the At Bat mobile application for real-time game updates. Entire article
Applications American Eagle Outfitters steps up mobile sales with in-app offers
American Eagle Outfitters is continuing its mobile-minded year by attempting to ramp up mcommerce sales with a new “offers” section within its mobile application, proving that consumers are gravitating to mobile for exclusive offers. Entire article
Applications Myntra takes leap-of-faith with mobile app, closes Web site
Indian ecommerce giant Flipkart’s online fashion commerce Web site Myntra is shutting down its Web site and banking solely on its mobile application. Entire article
Payments ChowNow bites into Google Wallet to enhance mobile diners’ convenience
ChowNow, an online ordering and marketing platform for restaurants, has adopted Google Wallet, providing customers on mobile and operators at thousands of independent United States restaurants with enhanced convenience in ordering and marketing. Entire article
Content Mobile Minutes: Google’s mobile network; LinkedIn acquires Refresh; Pinterest for wearables; Craigslist competitor app
Today in mobile marketing – Google’s mobile network could offer free international ‘roaming’; LinkedIn acquires refresh contact-intelligence app; Pinterest turns 5, with grand designs on future; A virtual garage sale takes on Craigslist. Entire article
Content Top 10 mobile advertising campaigns of Q1 – Mobile Marketer
Mobile Marketer today – Top 10 mobile advertising campaigns of Q1; Levi’s plays to mobile music fans in revamped campaign. Entire article
Advertising Burberry banks on existing brand fans with Details effort – Luxury Daily
Luxury Daily today – Burberry banks on existing brand fans with Details effort; Sustainability should not be about selling one more handbag: Kering CEO. Entire article
Columns Best-practice tips for push notifications
How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise? Entire article
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