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Multichannel retail support
Subway takes bigger bite of mobile ordering with NY expansion

Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.

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Database/CRM
Ace Hardware finds high-value mobile offers are most popular

A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth-quarters of 2013.

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Applications
Cumberland Farms strengthens mobile coupon push with Coca-Cola offer

Cumberland Farms is continuing to position its mobile payment program towards rewards with a new offer from Coca-Cola that encourages consumers to download and use the brand’s mobile application.

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Advertising
Ralph Lauren boosts Instagram impressions with promoted post

U.S. fashion label Ralph Lauren is the latest luxury apparel brand to unveil a promoted Instagram post to expand its reach on the photo-sharing social platform.

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Marketing
How Starbucks, Target are getting millennial mom marketing right – Mobile Marketer

Mobile Marketer today – How Starbucks, Target are getting millennial mom marketing right; Mobile’s rapid evolution is far from over: comScore.

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Advertising
SK-II promotes pop-up skincare studio via geo-targeted mobile ad – Luxury Daily

Luxury daily today – SK-II promotes pop-up skincare studio via geo-targeted mobile ad; Top 10 luxury branding efforts of Q1.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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