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Today’s headlines

Multichannel retail support
Subway takes bigger bite of mobile ordering with NY expansion

Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.

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Ace Hardware finds high-value mobile offers are most popular

A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth-quarters of 2013.

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Cumberland Farms strengthens mobile coupon push with Coca-Cola offer

Cumberland Farms is continuing to position its mobile payment program towards rewards with a new offer from Coca-Cola that encourages consumers to download and use the brand’s mobile application.

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Ralph Lauren boosts Instagram impressions with promoted post

U.S. fashion label Ralph Lauren is the latest luxury apparel brand to unveil a promoted Instagram post to expand its reach on the photo-sharing social platform.

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How Starbucks, Target are getting millennial mom marketing right – Mobile Marketer

Mobile Marketer today – How Starbucks, Target are getting millennial mom marketing right; Mobile’s rapid evolution is far from over: comScore.

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SK-II promotes pop-up skincare studio via geo-targeted mobile ad – Luxury Daily

Luxury daily today – SK-II promotes pop-up skincare studio via geo-targeted mobile ad; Top 10 luxury branding efforts of Q1.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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