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Today’s headlines

Multichannel retail support Target cements Cartwheel’s mcommerce prowess with manufacturers’ digital coupons
Target’s standalone shopping application, Cartwheel, is currently testing a new feature enabling users to leverage manufacturers’ digital coupons, which offer dollar amount discounts rather than a percentage, giving customers access to increased savings opportunities. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Research Mobile coupon users more willing to switch brands: report
Almost half of mobile coupon users, or 44 percent, say they like to change brands often for the sake of variety, compared to just 30 percent of the general population, according to new data from GfK MRI. Entire article
Gaming McDonald’s banks on mobile gamification to boost app downloads
McDonald’s is treating fans in the greater Philadelphia region to a four-pronged sweepstakes campaign and boosting usage of its recently released application by inviting users to redeem any in-app offer during the month of April for a chance to win $50,000. Entire article
Merchandising Fall Out Boy merchandise sales increase 30pc through mobile customization
The band Fall Out Boy drove a 30-percent increase in merchandise sales through a personalized push on retail application Yoshirt in which concert attendees were prompted via text to order customized products. Entire article
Content Mobile Minutes: Twitter streams NFL; Pandora returns to roots; Apple’s services business; T-Mobile’s Binge On
Today in mobile marketing – Twitter wins rights to stream NFL Thursday night games; Music streaming service Pandora returns to its roots; Apple’s underappreciated services business could be growth engine – Credit Suisse; T-Mobile adds Amazon Prime Music, Epix, Nickelodeon to Binge On. Entire article
Content See, hear, touch: Brands capitalize on human senses to drive mobile value – Mobile Marketer
Mobile Marketer today – See, hear, touch: Brands capitalize on human senses to drive mobile value; H&M, Sephora chatbots gain visibility in Kik’s new marketplace. Entire article
Advertising Harrods rounds up interior trends for style-based inspiration – Luxury Daily
Luxury Daily today – Harrods rounds up interior trends for style-based inspiration; Contemporary logo push revitalized interest in Gucci, says CEO. Entire article
Columns Beacons bring attribution within reach for brands and retailers
The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach. Entire article
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