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Today’s headlines

Multichannel retail support Top 10 Q1 mobile-offline activations
Sephora, Target and JCPenney are leading the pack in driving consumers’ mobile activations in-store, proving that mobile can effectively bridge the gap between the digital and physical worlds to drive sales and ramp up awareness of products and services. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Messaging Clarks brings history into the future with WhatsApp campaign
Footwear manufacturer and retailer Clarks is putting a new spin on mobile marketing with an interactive storytelling event through messaging application WhatsApp to drum up sales of its Desert Boot. Entire article
Software and technology Do next-generation micro-location solutions address a market need?
While businesses with physical locations continue to experiment with leverage beacons based on Bluetooth Low Energy technology to drive mobile engagement, some vendors are chatting up next-generation solutions already deployed in several markets that promise to address some of the earlier technology’s shortcomings. Entire article
Social networks Hilton Garden Inn pushes getaway sweepstakes via social media contest
Hilton Garden Inn is fueling guests to participate in the Garden Getaway Tour, a four-city event which brings consumers to popular city landmarks, by asking them to snap a photo with a Getaway Greeter and share on via their social media applications for a chance to visit the brand’s new property in Hawaii. Entire article
Content Mobile Minutes: Snapchat’s channels; Facebook’s Riff app; Microsoft’s document scanner app; Concession-ordering app
Today in mobile marketing – I want my Snapchat TV; Facebook’s new app Riff puts a social spin on video editing; Microsoft brings document scanner app to iPhones, Android; New mobile app enables fans to order concessions from their seats. Entire article
Content Bud Light matches native video with Tinder to reach mobile daters – Mobile Marketer
Mobile Marketer today – Bud Light matches native video with Tinder to reach mobile daters; Social network ad spend growth will slow in 2015: report. Entire article
Advertising Rolls-Royce surprises car sharing consumers with chauffeured experience – Luxury Daily
Luxury Daily today – Rolls-Royce surprises car sharing consumers with chauffeured experience; Top 10 luxury brand digital campaigns of Q1. Entire article
Columns Mobile is the new black at Advertising Week Europe
I recently had the opportunity to participate in Advertising Week Europe, the weeklong event that celebrates the intersection of advertising, design and pop culture. Entire article
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