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Today’s headlines


Strategy
Carrabba’s exec: Use LBS to recognize, reward and create relationships

There has been quite a lot of buzz around the advent of location-based services such as foursquare, with the most notable benefit being the ability to draw consumers in-store.

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Applications
USA Networks rewards fans with virtual, real goods via mobile app

USA Networks is letting wrestling fans unlock exclusive “WWE Touch Enough” content and redeem virtual and real goods via a mobile application.

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Events
Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Social networks
Mobile, social bringing about huge sea change: analyst

NEW YORK – An analyst at appssavvy’s Social Media Summit said that mobile and social are bringing about the biggest sea change in consumers’ lives, and brands and retailers should take note of the ever-changing landscape.

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Payments
Isis implements first contactless payments pilot in Salt Lake City

Isis has introduced its very first pilot mobile commerce program in Salt Lake City where consumers will be able to leave their wallet at home and simply use their mobile device to make point-of-sale purchases.

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Advertising
Zenith tries on augmented reality for first mobile app – Luxury Daily

Luxury Daily today – Zenith tries on augmented reality for first mobile app; Chanel goes with Facebook for lipstick ecommerce.

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Columns
What rock ‘n’ roll can teach us about mobile and social marketing

I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I realized that the more important event took place earlier that day.

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