Today's headlines

Strategy Carrabba's exec: Use LBS to recognize, reward and create relationships
By Giselle Tsirulnik
	There has been quite a lot of buzz around the advent of location-based services such as foursquare, with the most notable benefit being the ability to draw consumers in-store. Entire article

Applications USA Networks rewards fans with virtual, real goods via mobile app
By Rimma Kats
	USA Networks is letting wrestling fans unlock exclusive "WWE Touch Enough" content and redeem virtual and real goods via a mobile application. Entire article

Events Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba's Italian Grill, Sunkist, Jewelry Television
By Staff reports
	Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba's Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce. Entire article

Social networks Mobile, social bringing about huge sea change: analyst
By Dan Butcher
	NEW YORK - An analyst at appssavvy's Social Media Summit said that mobile and social are bringing about the biggest sea change in consumers' lives, and brands and retailers should take note of the ever-changing landscape. Entire article

Payments Isis implements first contactless payments pilot in Salt Lake City
By Rimma Kats
	Isis has introduced its very first pilot mobile commerce program in Salt Lake City where consumers will be able to leave their wallet at home and simply use their mobile device to make point-of-sale purchases. Entire article

Advertising Zenith tries on augmented reality for first mobile app - Luxury Daily
By Staff reports
	Luxury Daily today - Zenith tries on augmented reality for first mobile app; Chanel goes with Facebook for lipstick ecommerce. Entire article

Columns What rock 'n' roll can teach us about mobile and social marketing
By a MCD columnist
	I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I realized that the more important event took place earlier that day. Entire article

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