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Today’s headlines

Retailers leveraging smartphones to deliver hyper-local in-store advertising

As more consumers shop bricks-and-mortar stores with a smartphone in hand, retailers are looking to offer location services such as indoor mapping tied to local inventory and, ultimately, their own in-store mobile advertising networks.

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Dean & Deluca pushes products via commerce-enabled iPhone app

Dean & Deluca is encouraging consumers to discover a new way to shop with a new iPhone application that lets them browse and buy a selection of artisanal and gourmet food.

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Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Nothing Bundt Cakes bakery serves geo-targeted mobile ads to drive in-store traffic

Nothing Bundt Cakes saw a 55 percent engagement rate for a recent mobile advertising campaign using store locator and click-to-call functionality to drive in-store traffic.

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Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Location-based SMS offers trigger 37pc of consumers to buy

A SMS pilot program in the Easton Town Center in Columbus, OH, points to location and SMS as being catalysts to driving in-store traffic.

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Facebook takes over Android home screen, has plans for new ad opportunities – Mobile Marketer

Mobile Marketer today – Facebook takes over Android home screen, has plans for new ad opportunities; Perrier launches Secret Place digital experience across Web, mobile.

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Top 10 luxury brand mobile campaigns of Q1 – Luxury Daily

Luxury Daily today – Top 10 luxury brand mobile campaigns of Q1; Saint Laurent sparks consumer curiosity with punk rock campaign.

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Lord Maurice Saatchi on mobile advertising

We all need to believe in something. Judges believe in the law, priests believe in God and journalists believe in scoops.

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