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Multichannel retail support
Express loyalty program rewards customers for mobile, social activities

Specialty retail chain Express is giving customers a chance to earn points that can be redeemed for rewards when they take certain mobile and social actions.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Applications
Hertz builds mobile strategy with iPhone travel apps

Hertz Corp. is introducing iPhone city travel applications to extend the brand’s reach beyond cars and enhance the customer experience.

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Applications
Hotels.com looks to Windows Phone 7 to expand mobile bookings

Expedia-owned online travel company Hotels.com has launched a mobile booking app for Windows Phone 7 devices.

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Banking
J.P. Morgan rolls out mobile app for depositary receipt clients

Financial institution J.P. Morgan is expanding its mobile portfolio with a mobile application that lets its depositary receipt clients manage their investments.

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Advertising
Lexus hones in on competitor differences via GS app – Luxury Daily

Luxury Daily today – Lexus hones in on competitor differences via GS app; Burberry ditches print for all-digital eyewear campaign.

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Columns
Girls Around Me: An issue of privacy and trust

Why the shock and awe of an app that helps guys find girls around them – an app which uses publicly available data from Facebook and foursquare’s APIs, data which is completely permission-based?

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