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Today’s headlines

Payments Amazon eyes NFC as next front in mobile commerce format war
 
With Amazon.com already a major player in mobile commerce via its mobile Web site and applications, the company is now rumored to be setting its sights on the increasingly competitive near field communication arena. Entire article
Marketing 7-Eleven rewards Thor fans via mobile promotion
 
7-Eleven is running a mobile rewards program that lets “Thor” fans check-in to any location and redeem points and rewards having to do with the film. Entire article
Events Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television
 
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce. Entire article
Web site development Omaha Steaks debuts mobile site to drive sales among wider audience
 
Omaha Steaks has launched of its new mobile Web site to enhance its various marketing channels and make it easier for consumers to purchase its food products while on the go. Entire article
Applications Pizza Pizza streamlines ordering and delivery via mobile
 
Pizza Pizza, Ontario’s largest pizza chain, is relying on a mobile application to streamline the ordering and delivery process. Entire article
Advertising Burberry breaks into mobile commerce – Luxury Daily
 
Luxury Daily today – Burberry breaks into mobile commerce; Oscar de la Renta releases new fragrance with Facebook push. Entire article
Columns Mobile vs. online ad campaigns: Leveraging differences
 
The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile. Entire article
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